Social and Political Life II
Chapter 7
Understanding Advertising
Q1: Define advertisement.
Answer: Advertising is any paid form of presentation and promotion of ideas, products and services by an identified sponsor.
Q2: What is product?
Answer: A product refers to a thing or good or service that has been made for being sold in the market.
Q3: What do you understand by the word brand? List two reasons why building brands is central to advertising?
Answer: A brand means stamping a product with a particular name or symbol or sign by which it is differentiated from other products in the market.
Two reasons why building brand is central to advertising are:
① It builds a positive image about the product and thus helps consumer to buy it.
② It differentiates the product from other competitive products available in the market.